![]() ![]() That’s not what we encourage - think these campaigns through. They are kind of like machine-gun fire, showing up in inboxes over and over again with a kind of rat-a-tat-tat repetition that never changes. In my experience as a consumer, these are often less strategic or systematic than we’d like to see. This is the most common of the email marketing campaigns and probably the one most familiar to you.Ĭhances are you have a promotional email from a brand in your inbox right now…or a few dozen. ![]() If you put no other kind of email marketing campaign into action - use this one.Ĥ important facts to keep in mind when crafting your welcome email On top of that, welcome emails receive higher than average open rates, click-throughs, and generate more revenue. Taking too long to contact a new email subscriber can lead to higher spam scores simply because your subscribers forgot they actually signed up for your list. – Ask them for their birthday- Ask them about their preferences for email- Ask them how they found you Here are some examples of things you should have in your welcome series: You can also educate them on your brand promise when they’re most open to hearing from you. It’s not the most common email campaign, but it’s one of the most effective.īy sending a series-three, four or five-you have the chance to build some familiarity with a new subscriber. ![]() This is exactly what the welcome email series are for. ![]() Imagine for a second you made a new friend or perhaps a new colleague, it’s only polite to introduce yourself. Learn how to optimize and send each type of email marketing series:Ĭongrats, you gained a new subscriber. These are the nine types of email campaigns your organization should be implementing, but don’t consider this a definitive list – every brand is different so tailor your strategy accordingly. Email marketing campaigns are not launched on a whim - they are strategic and calculated ![]()
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